While the advertising on the front of the box is minimal, the entire back side is dedicated to Star Wars-related puzzles and games.
According to the box, there are three different designs which - when placed side-by-side - form a diorama "cockpit". I was curious to see what the pens were like, so picked up one box today. Fortunately, I lucked out, and got what is possibly the coolest character in the set: Chewbacca.
It's a great little collectible - well detailed and fairly solid. It's especially good value when the box of cereal itself is currently on special for only $2.99. I've got a feeling I'll be picking up a few more of these!